Social Media Done Right

Why social media was created in the first place Social media was initially created and designed to allow us to share posts – information, pictures, video – with others we care about.  Like sharing pictures of your kids with grandpa and grandma.  Or pictures of your recent vacation with friends. Soon after companies discovered social media and felt the need to get in on the act.  Of course creating similar emotional reactions as personal posts do can be a bit more challenging for a business. Depending on the type of business it is more so for some than for others.  A friend of ours offers a social media concept [...]

March 27th, 2020|

The Corona Virus makes the Use of Social and Digital Media more Important and Beneficial than Ever

We are entering a new world in which person to person contact will be limited for some time - including in-person engagement events such as product tastings in retail stores.  The use of social and digital media to promote your brand and products will take on greater importance as it allows you to reach and stay in contact with new and current customers. At QBP, we have understood the importance of social and digital media marketing options long before the current virus outbreak.  Over the last 12 months, QBP has put together a world-class team of experts to help you understand who your current and untapped target audience is and [...]

March 16th, 2020|

13 Ways to successfully build & grow your Beverage and Food Brand

- Thomas Simon, Founder & President of QBP The digital age and social media have created many new opportunities to build and grow beverage and food brands.  Connecting with your target audience has never been easier.  Successfully navigating the digital world allows you to differentiate your brand and directly reach and engage with consumers.  The list below was created based on my experience as a wine importer/wholesaler and working with numerous alcohol brands both new and well established, distributors and retailers. Create an emotional connection between your brand and your target audience. Give them a reason to love, respect and support your brand, not just to buy your products. Understand [...]

January 16th, 2020|

Quality Custom Furniture Made Right Here In the USA

Are you looking for a high quality table as a focal point of your home?  What WE Make is a furniture manufacturing shop located just outside of Chicago that makes high quality furniture from reclaimed 100+ years old wood harvested from torn down Midwestern barns. Dan Quinn, owner of What WE Make , started the business over 15 years.  He and his team take great pride is producing high quality pieces made to last a lifetime.  You can choose from a wide variety of styles or have them custom make a table based on your design and measurements. All at prices comparable or lower than what you could pay in [...]

May 25th, 2019|

An Authentic Italian Expresso Experience at Home

Regardless if you have been to Italy, having an authentic Italian caffè (as far as Italians are concerned espresso is actually a method of brewing and not a beverage) in the morning is a great way to start the day.  A stovetop expresso pot is the gadget of choice in most Italian households.  Finding a high quality, authentic Italian one can be a challenge. Giannina is one of the most popular brands in Italy for stovetop coffee makers and the best quality.  Unfortunately, their products are not widely available in the US. Amazon in the UK sells the 3/1 cups Giannina La Tradizione Espresso Coffee Pot made from high quality [...]

April 30th, 2019|
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