REDEFINING THE INDUSTRY STANDARD

From the very beginning QBP has set and maintained the gold standard in the alcohol tasting industry in Texas.

Our entire team, including our brand ambassadors, is committed to a ‘can do’ attitude that puts the best interest of suppliers, retailers, wholesalers and distributors front and center.

Our solid reputation as a high quality service provider benefits and assures all stakeholders in an industry driven by sales that they can count on QBP to not only drive sales but provide quality and professional brand and product representation.

Whether managing large campaigns of hundreds of tastings per month, co-promotions of alcohol and food or road shows at big box retailers, QBP has a rock solid reputation to get the job done right the first time.

QBP proudly covers tastings across Texas – allowing brands to work with one service provider to cover the entire state.

TASTINGS MISS THE MARK

Our research indicates that up to 75% of in-store tastings for alcoholic beverages are a total or partial waste of money – if they take place at all.

Why do so many tastings miss the mark?

(1) Incompetent, unprofessional and unknowledgeable tasting staff.

(2) Tastings conducted at unfavorable retail locations and/or days/times.

(3) Retailer refusal to support tastings with sufficient inventory.

(4) Tastings fail to have any significant impact on overall sales.

How does QBP address and resolve these issues?

(1) Hire the most professional staff in the industry, train & pay them well.

(2) Develop a comprehensive database of over 1,300 retailers in Texas.

(3) Encourage retailer support by utilizing best practices.

(4) Integrate tastings into a complete brand building concept.

WHAT DIFFERENTIATES QBP TASTINGS?

PEOPLE FACTOR

At QBP, we understand that the quality of tastings we conduct will only be as good as the quality of the staff we hire.

We scout for high-energy producers who bring passion and enthusiasm to their careers, project professionalism and enjoy promoting and selling your products.

Instead of hiring candidates over the phone we have developed a comprehensive, multi-step recruiting process.

QBP offers above average compensation of $75 to $105 (and more as required) to attract the best candidates and to cover every single tasting – anywhere in Texas.

All QBP staff is provided with a clip-on badge and business cards identifying them as QBP brand ambassadors and a credit card to purchase the products sampled.

QBP employs over 175 professional, experienced and carefully selected and screened brand ambassadors. QBP has a statewide management team including recruiters.

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Online
Application

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Phone
Interview

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In-Person
Interview

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Criminal
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Evaluation
Testing

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Training

Interested in joining our team as a brand ambassador?

MEET OUR MANAGEMENT TEAM

Thomas A. Simon

PRESIDENT

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Giuseppe (Joe) Letteri

DIRECTOR OF WINE – EXECUTIVE CHEF

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Jessica Marie Taylor

REGIONAL MANAGER – CENTRAL HOUSTON

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Malina Pason

REGIONAL MANAGER – FORT WORTH

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Elizabeth Smith

REGIONAL MANAGER – WEST TEXAS

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Cas Bocanegra

REGIONAL MANAGER – RIO GRANDE VALLEY

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PRODUCT TRAINING GUIDES

QBP develops training guides for every brand and product we represent, and requires our staff to participate in live training webinars to ensure they are knowledgeable and will professionally represent our clients.

QBP cross trains our staff on brands owned by the same supplier, allowing our staff to educate consumers, make recommendations based on consumer preference, increasing sales further.

Product Training Knowledgeable Staff Positive Brand Exposure Increased Sales

MARKET INTELLIGENCE

Based on our own experiences as well as feedback from hundreds of retailers, we found that there is often little or no use of store information such as demographics, peak hours, and feedback from previous tastings when selecting stores and products to be sampled.

Conducting tastings on days and times that will not result in optimal consumer traffic is another reason for disappointing results.

QBP has developed a searchable database of over 1,300 grocery and liquor stores in Texas to better understand the dynamics and customer base at each store, including what type of alcoholic beverages will sell best at each retail location.

SEARCHABLE DATABASE

Every retail store in Texas has its own beat. Based on feedback from our staff, retailers and wholesalers/distributors we have complied information on

  • the best days/times to conduct tastings at each store.

  • the best types of alcoholic beverages to sample at each store including price points.

  • average household income for each retail location.
  • other valuable information to maximize the effectiveness and ROI for tasting events.

By working with QBP you will benefit from our continuously updated database, which will allow you to spend your budget for tasting events more wisely and with better results for all parties involved – including retailers & wholesalers and distributors.

QBP can help suppliers put together an optimized tasting schedule and work with retailers to get the schedule approved for maximum ROI.

RETAILER SUPPORT

One of the biggest issues QBP runs into – and apparently also a great point of frustration for some wholesalers & distributors – is the fact that many retailers refuse to purchase additional inventory in support of tastings.

Some wholesale & distributor managers have concluded that they can no longer support tastings as a sales and marketing incentive to retailers.

The dissatisfaction with tastings among retail staff is oftentimes so great that many have come to see them as a waste of time and resources.

Tastings are tolerated but not supported – leading to poor ROI for suppliers.

Teaming up with QBP will eliminate many these issues.

QBP has found that by resolving the problem of poor staffing and training and by working with retailers to schedule tastings, their willingness to purchase additional product for tastings will greatly increase.

And as many wine & beer managers will tell you, they much prefer quality over quantity.  Large numbers of poorly executed tastings can quickly turn into a nuisance.

Working and developing a relationship with the QBP team allows suppliers to communicate to retailers in Texas that they care about the quality of tastings done for their brand and products.

QBP tastings can be utilized by wholesalers & distributors as an incentive for retailers to support tastings via increased orders/displays.

If retail staff is not satisfied with the conduct of our brand ambassadors QBP will not charge the supplier for the event and will redo the event free of charge.

That’s how confident we are in our recruiting system, our staff and training.

One of the many benefits of working with QBP is that we have done tastings in virtually every retail chain in Texas including HEB, Kroger, Randall’s, Tom Thumb, Albertson’s, United/Market Street, Sam’s Club, Sprouts, World Market, Central Market, Whole Foods, Brookshire Brothers, Fresh Market, Walgreens, Corner Stores, Specs, Twin Liquor, Total Wine & More, Goody Goody, WB Liquors, Pinkies and many smaller independent liquor stores as well as various on-premise venues.

QBP understands and appreciates retailer expectations in QBP and we train our staff to comply with all requirements of individual stores.

Go Texan

Quality Brand Promotions has a solid track record of sampling frozen, refrigerated and non-perishable foods as well as co-promotions with alcoholic beverages.

As a member and supporter of the GoTexan program, QBP works with the Texas Department of Agriculture to actively promote co-sponsorships of alcohol and food brands.

EVENT FEEDBACK

Getting detailed feedback from every single tasting event is key to understanding ROI and consumer behavior and a major benefit from conducting retail demos.

QBP has created an online recap system that can be customized to each client’s needs to capture all pertinent information.  All sales and recap reports are posted within days of tasting events. Detailed sales reports can be downloaded in Excel spreadsheet format and recaps in PDF format.

Please contact us for more information about our online reporting system at info@qbpmail.com.

BENEFITS OF WORKING WITH QBP

All our QBP brand ambassadors are provided credit cards to purchase the products to be sampled during tasting events.

QBP ensures our staff has all needed equipment and supplies to project a professional image during tasting events.

Online recap system ensures QBP staff provides feedback from all events quickly.

QBP developed online reporting system to provide suppliers with sales and tasting recaps within days of events.

Continuous performance reviews for all staff. Consistently low performers are not invited back.

QBP covers the ENTIRE STATE OF TEXAS to ensure our ability to conduct tasting at every retail outlet in Texas.

High level of satisfaction among retailers. High level of satisfaction among our staff with consistently high ratings on Glassdoor.

100% satisfaction guarantee unparalleled in the alcohol promotions industry.