Our research indicates that up to 75% of in-store tastings for alcoholic beverages are ineffective – if they take place at all.
Why do so many tastings miss the mark?
- Incompetent, unprofessional and unknowledgeable tasting staff.
- Tastings conducted at unfavorable retail locations and/or days/times.
- Retailer reluctance to support tastings with sufficient inventory.
- Tastings fail to have any significant impact on overall sales.
This perpetual cycle frustrates many retailers, distributors and suppliers.
Please join us during our 30 minute webinar to learn how all aspects of QBP brand building solutions address and resolve these problems and increase sales and ROI.